MakeLifeEasy Can Re-Invigorate Apparel Sales and Customer Loyalty
By providing a close, valuable relationship
between apparel merchants and customers,
MakeLifeEasy can increase sales, customer satisfaction,
and customer loyalty in the menswear, women's wear, and children's segments.
Let's take men's apparel for example. Men's apparel retailing is in trouble.
For example, see the New York Times article
"Men Ask: Who Needs to Buy Clothes?" (June 8, 2003).
The fact is, these men do need more clothes, and they need them badly.
But they don't have the time, the talent, or the desire to maintain their wardrobes.
This problem can be solved through online wardrobe management.
The MakeLifeEasy Image Management System provides an "online wardrobe manager".
This way, you can link your inventories with your customers' wardrobes (their inventories).
MakeLifeEasy automates "the last link of the supply chain" --
the link between you and your customers.
Both you and your customers get better efficiency and higher value.
You can take customers to a new, higher level of appearance while everyone saves time and money.
You also have the opportunity to provide image consulting services
to your customers if you like.
These could be performed by floor salespeople during slow periods,
or by internal image consultants located anywhere in the world.
Your image consultants can view your customers' profiles, wardrobes,
and urgent needs, and can offer to fulfill them on the spot,
either through immediate online sales or at a retail store.
The MakeLifeEasy Vision
MakeLifeEasy provides a way to re-invigorate apparel shopping
by achieving a closer relationship with your customers. You can:
- Get customers interested in clothes buying again
- Get customers on regular apparel purchasing plans
- Raise the bar for what it takes to be reasonably dressed
- Make customers aware of when their clothing is too worn for use
- Make customers aware of when their clothing has gone out of style
- Know members' exact inventory and upcoming shopping lists
- Get remarkable, detailed consumer behavior and attitude data from customers who choose to share this data with you
- Remind your customers to buy what they need
- Give your customers constant "rewards" (a new article each month)
- Make your customers comfortable buying -- because your advice is useful, not solicitous
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